As you take a step back to assess how popular your spa is with clients, do you have a good feeling about things?
The hope is your spa is so popular that clients are referring it to family and friends on a regular basis.
That said you want your spa to be a place where clients find relaxation and can’t wait to come back to again and again.
So, how confident are you in the spa you have now and down the road?
Giving Clients Best in Service is a Necessity
In taking stock of your spa and what it has to offer clients, hone in on the following:
1. Customer service – You won’t get too far as a spa owner or any type of business if customer service is lacking. With that thought in mind, make sure you have top-notch service to provide clients with. If you fail to do so, you could see a fair amount of clients go elsewhere. Do all you can to get feedback from your clients on the service you provide. That feedback can be quite invaluable as you assess if you need to make any service improvements.
2. Your products – Also make it a point to not lose focus on the products you have to offer clients. From massage equipment for clients to other items, be sure equipment issues are not the norm. If you see equipment operating well past its prime, it can be time to change items out. The last thing you want is equipment that is mediocre at best. Know that bad equipment also opens up the potential for injury. That is to both clients and your workers.
3. Competitive pricing – How good of a job you do with your pricing will also have an impact. That is on how successful a business you have. That said look to see what your competitors are offering when it comes to pricing. Although you have to do what is best for you, knowing what the competition charges for services is a good thing. It can show you if you’re overcharging all too often or even not charging enough. Also look to offer clients discounts when you get the chance. You may want to provide membership options to clients. Locking clients into a membership could end up keeping them with you longer.
4. Getting the word out – Finally, you want to do all you can to get the word out to current and potential clients. That means you use all the possible resources at your disposal. Doing this increases the odds of landing more business now and later down the road. By spreading the word, you increase odds of people hearing about what your spa has to offer. Also keep in mind that the prior mentioned good service, products and pricing help too.
Also Read: How to Prepare to Sell Your Business
As you look to meet some healthcare needs of clients, know that your spa can be a difference in many of their lives.
That said is your spa a hit or coming up dry with many clients?